like your app because it looks like a whole new page or renders in a different style. When your users perceive they are no longer in your app, it naturally creates a bad user experience. Not to mention, your competitors will happily use your product’s poor UX as “fear, uncertainty, and doubt” (FUD) in competitive evaluations. “The Tech Support Takedown.” Another painful avenue for activation is a high-touch experience that requires too much hand-holding to get up and running. Think detailed configuration, tracing error codes in logs, and client services getting involved. An activation experience that’s too complicated requires calls to tech support to get working. As a result, your resources, margins, and customer satisfaction all take a hit. For many integration vendors, providing an embedded, customizable end user activation experience is an afterthought. Instead, ensure your vendor has invested in an embedded integration experience that your team can customize, embed, and is simple for your end user to engage with. “We needed a solution with a pre-built interface that could seamlessly embed in our existing integration marketplace. The solution we chose offered a unique approach to help us deliver high-quality customer integrations at scale, eliminate complexity in the backend, and present a clean interface to our customers.” — Martijn Russchen, Senior Product Manager, HackerOne Learn more What to look for to deliver a robust and scalable end user activation experience Complete set of APIs to list all Complete set of APIs to list all When a user heads to your integration marketplace, or the integration page in available integrations withinavailable integrations within your app, you’ll need the vendor’s APIs to query the integrations that are yyour appour app available and present in your UX Easy for developers to publish new integrations to your app or marketplace Don’t settle for “code-it-yourself” or simply an IFrame embed of a solution’s standard builder—look for an integration component designed for end users to activateparameterized integration templates, in-product. 11