TABLE OF CONTENTS Why it’s time to add integration to your product 3 10 benefits of using an embedded integration platform 4 10 key criteria for customer integrations 6 1. Assess integration development velocity, efficiency, and flexibility 6 2. Evaluate not only scalability—but lights-out elasticity 9 3. Sweat the details on the end user activation (or face the consequences) 10 4. Ensure your roadmap won’t hit brutal customer connectivity roadblocks 12 5. Check if embedded integration is a first-class object for your provider 14 6. Make sure there are modern and complete APIs for your engineers 15 7. Drill into maintenance, monitoring, and management 17 8. Ensure there are options for both productized and services-led integrations 19 9. Get into the weeds on certifications and security 22 10. Avoid contract nightmares. Negotiate predictability and simplicity 25 Your embedded integration checklist 28 2