• Swag automation: Automate the shipping of gifts to Customer marketing Good things happen when you can easily your trade-show or prospects after events. • Survey logic: Create customized logic based automate the flow of data through your entire Marketing Ops on data in your CRM that determines which marketing stack. Data enrichment and happy customers are sent a customer satisfaction customer detection become automatic and • API limits management: Intelligently throttle the survey, then trigger the survey from your continuous processes. Lead scoring is more amount of data moving across your applications provider. precise, and better equipped to identify buyer so that you can stay under vendors strict API intent. limits. • Happy customer detection: Integrate net • Lead enrichment: Take data from various data promoter scores into CRM to surface your Workflows as a whole become more agile, easier enrichment vendors and integrate it into your happiest customers to invite to participate in to scale, and increasingly capable of generating marketing automation platform our CRM customer programs. substantial leads that move deeper into the sales platforms. • One-click ordering of gifts: Empower sales reps funnel. • Lead scoring: Create custom lead scoring by to send nurture gifts by merely pressing a button integrating various systems and applying the in their CRM which is integrated via APIs to gift Automate your sales algorithms that fit your needs. fulfilment vendors. applications to drive more • Lead routing: Intelligently route leads to the right Account-based marketing sales with less effort resource with flexible and custom logic. • Target account alerting: Alert sales reps when one of their target accounts lands on your Below are a few examples of processes that are • Lead conversion: Automate processes to converted website. enhanced when data flows are optimized for leads and contacts via your CRM’s API. action: • Lead-to account matching: Match new leads to • Campaign creation automation: Automatically existing accounts to determine whether they • Sales data is gathered and enriched in a single create a new campaign when a lead with a new belong to a particular sales rep for follow-up. point of truth more effectively. UTM comes in. • Account-based ad targeting synchronization: • Save email engagement data into your CRM so Product marketing Connect web visitor IP lookup services to your that your sales rep knows whether a sales lead • High value features: Uncover which features target account lists then trigger IP based ad has clicked on marketing or sales emails. your users’ love by combining usage behaviour targeting systems to engage further warm • Custom lead scoring. Hot leads addressed and qualitative assessment and surfacing them anonymous leads. instantly in real-time. • Account-based email targeting: Connect IP • Sales enablement: Alert you sales enablement • Alerting with all lead record info and a click to lookup services to your target account lists call hyperlink so reps can flow up fast. expert when a sales rep has a competitive deal then trigger outbound emails to engage warm that could use his expertise to win. anonymous leads further. • CRM alerts are triggered based on the most 6