Introduction Why should you read this guide? Every business wants to grow faster and spend This Beginner’s Guide to General Automation fewer resources to do so. If you’re looking for Platforms is designed to educate you on an technology trends that can deliver you an edge, this emerging new technology that has the potential to guide is for you. transform your business. It will define the category and describe the benefits to companies that are The average enterprise is using hundreds Cloud ready to grow. We’ll cover the following topics. applications, but struggles to automate processes that run across them. Similarly, the average • Why companies are now adopting General employee uses dozens of SaaS applications, yet Automation Platforms isn’t empowered to improve the processes that • How General Automation Platforms differ from fall under their purview. Until recently, automation other software categories software required scarce coding skills. But with the rise of API Integration Platforms that are designed • The common features and advanced functions of for citizen automators, a new category of software general automation tools is available to workers of many types. • How to build a business case and convince stakeholders to act General Automation Platforms • The future of General Automation Platforms enable business professionals We’ve also included worksheets that you can use to automate processes across to figure out whether your company is ready for any number of applications General Automation Platforms and how it will help and departments so that they you increase growth and productivity. can scale their growth and productivity. 3