Imagine the ROI that can be generated when IT and revenue-generating business stakeholders deliver automation for a variety of business processes, including: • Demandbase drove 107% ROI through improved conversion using account-based marketing strategies at scale • New Relic improved website engagement 600% using real-time web personalization to reduce churn and increase strategic account growth • Jellyvision reduced lead responsiveness from 30 min to less than 10 min using improved lead routing and responsiveness • Github increased MQL conversion rates using automation to increase revenue and saves their marketing team hours of manual work each week