Building a business case— the ROI of General Automation As with many emerging software categories, it can be difficult to quantify the overall business value generated by a new technology category. Part of the challenge with ROI analyses for General Automation is that the benefits of these solutions can deliver both increased efficiency and help generate more revenue for the organization using automation. Using a conservative ROI model, let us assume the following based on the average IT [4] investment for enterprise companies: • Enterprise company size - 10,000 employees • IT spend is $13,720 per capita employee • IT staffing costs are 38% of the overall budget, resulting in 348 employees in IT • Average revenue of $8.2 billion annually • With 88 developers building automations alongside 176 LOB builders • $0 generated in new revenue based on automation to front office teams ROI benefit delivered—Developer productivity savings Building traditional integrations by hand using code is a very tedious and costly process. Building these integrations using code can take a developer weeks depending on the complexity of the project, the maturity of the APIs involved, and the developer’s experience building integrations. And of course, your organization pays a significant opportunity cost, since your development team could have spent those cycles on higher-value projects. First, the variety of application-based triggers and connectors make it much easier to interact with APIs across thousands of applications and databases.