What are general automation platforms? A General Automation Platform is a new category of enterprise software application which has emerged in response to the massive increase of cloud applications being used by every team across the enterprise. General Automation Platforms are the next wave of integration and automation technology, utilizing a low-code user experience to democratize automation across the enterprise. As enterprise tech stacks continue to expand, there are simply not enough developers to build the mission-critical integrations that connect these applications to flow data between them. While the explosion of applications has provided business users new skills, access to more data, and a degree of improved productivity, users across every department are struggling to do their jobs efficiently and effectively. This challenge has become even more acute in the era of remote workforces. Application ownership has migrated from IT to the lines of business, leading to a reimagination of enterprise software. With new ownership, there is now a renewed focus on usability and superior user experiences that are more closely aligned to consumer applications. As a result, enterprise software has improved across the board. Unfortunately for IT teams, legacy integration middleware has been left behind. General Automation Platforms are the next wave of integration and automation technology, utilizing a low-code user experience to democratize automation across the enterprise.