4. Hiring avoidance. With less human power required to build integrations, whether in the product or services team, you can avoid full-time employees (FTEs)—or simply hire for other activities that drive more value, not to mention redeploying existing teams previously focused on integrations toward more high-value projects. Your choice. 5. Unlock more monetization opportunities. Integrations can often be added to the price list and drive recurring revenue. If you can deliver more integrations faster, that’s an excellent opportunity to grow customer average sale price (ASP) or upsell existing customers. Also, the more integrations your customers have with your product, the stickier your product becomes (and the less likely they are to churn). 6. Boost your win rate. If your services organization is delivering eye-popping implementation quotes due to the cost of integration, or your pre-sales team is getting hamstrung by ad hoc integration needs from prospects, then an embedded integration platform can deliver integration solutions that increase your win rates while ensuring your customers don’t get sticker shock. 7. Increase customer satisfaction (CSAT). Bad things happen when synchronizations break. Setting up integrations can require endless technical support calls. Worse, your customers’ projects may get overrun due to integration effort. As a result, your organization will take a hit to customer satisfaction. Enabling painless integration delivery and setup can boost your NPS scores in a world where customers increasingly expect faster resolution. 8. Improve your customer retention. When your application is more integrated into your customers’ stacks, that’s a recipe for better retention. Boosting stickiness by using integrations can increase retention by 15% or more, and the more integrations you deploy for customers, the more your product becomes a mission-critical part of their infrastructure. 9. Grow project profitability. If you’re in services providing fixed-price bids for integration delivery, using an integration platform instead of hand-coding integrations can reduce the effort in some cases by more than 90%. You can take the hours of engineering and maintenance you save right to the bottom line. 10. Easier to hire and train for. Whether you’re in product or services, making integrations easy to create and deliver means you can fast-track training in-house and avoid hiring expensive integration experts for delivery. 5