possible by Tray-facilitated integrations. Says Next steps: Integrate and automate across Ahmadi, “I’d definitely recommend Tray.io to any the company company that has problems that can be solved With 20 percent of the company already by connecting cloud systems. You can take data, employing Tray, Ahmadi expects usage to grow transform it, load it exactly the way you want, and steadily. “Our company uses somewhere between own that process—that’s the beauty of Tray.io.” 50 and 100 different SaaS systems, all of which could be integrated and automated to make processes more efficient,” says Ahmadi. “This means that there’s enormous potential for other departments (such as human resources) to use Outreach to gain the same kind of just-in-time intelligence that the sales team has already started to enjoy.” And because Tray.io Sales and Marketing Cloud is flexible and scalable, it’ll handle any complex workflows and future integrations that Outreach needs to automate. I’d definitely recommend Tray.io to any company that has problems that can be solved by connecting cloud systems. You can take data, transform it, load it exactly the way you want, and own that process —that’s the beauty of Tray.io. Dan Ahmadi, Director of Demand Generation, Outreach.io 24

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