own integrations. Plus, says Ahmadi, “I wanted at Tray helped us draft out what we wanted Another integration includes using Tray to control of the process and the ability to build and within a week he delivered fully built-out “listen” to Slack channels, filter conversations those integrations on my own.” solutions.” Those solutions then made it possible for certain keywords, log those conversations for Ahmadi to learn how to use Tray on his own. to a Google Sheet, and generate alerts to the sales enablement team whenever a relevant Use cases: Streamline and automate processes conversation is happening that the team needs and communication to know about, without requiring the team to join Ahmadi focused first on the leads that a third- every channel on Slack to get notifications. party lead-generation vendor emailed to the company on a regular basis. Now rather than Results: Increase organizational knowledge and manually inputting those leads into Marketo enhance productivity (a marketing automation platform), the emails For Ahmadi, one of the greatest benefits of are fed directly into Tray via webhook from the Tray is the fast and effective dissemination of third-party vendor, which uses business logic to information throughout the sales organization. enhance and enrich the data before automatically “With every conversation and notification in Slack Solution: Link applications and teams feeding it into Marketo (which in turn is being piped into Tray, I know that the right people with Tray.io integrated with Salesforce). are being notified about the right things,” he Luckily for Ahmadi, he knew just the solution says. “This allows the sales enablement team to that would allow him to do so. Having discovered The Outreach team is also taking advantage of respond rapidly.” the advanced integration platform offered by Tray’s Form Connector, Data Storage Connector, Tray.io on a product search for his previous job, and Slack Connector features to trigger a flow The fast response times facilitated by the Tray Ahmadi realized that Tray.io Sales and Marketing of information that automates the process of integrations have also made Outreach’s sales Cloud would serve his needs at Outreach. requesting items such as thank-you notes or and marketing teams work in a much more Although he evaluated integration solutions swag be mailed out to customers or prospects. connected—and thus productive—fashion. Says from other vendors, Tray was the only one to Now, everything from creating the request form Ahmadi, “Not only can our sales reps now expect offer the branching logic that would deliver the to approving the request via Slack or email, and to receive requests for product demos (and more) sophistication and versatility that Outreach routing confirmation back to the initial requestor within minutes, our sales enablement team has required. is built within Tray with integrations to MailLift. a far better understanding of the sales reps’ pain Best of all, says Ahmadi, “No work on our part is points at any given time.” Once Ahmadi and team decided on Tray, required to make this happen. Anyone in our sales implementation was swift and easy. “We were and marketing organization can take advantage Perhaps best of all, the leads being delivered to eager to start getting value out of the integration of this automated workflow.” the sales team are of a higher quality than ever platform immediately,” says Ahmadi. “Our contact before because of the data enrichment made 23