to the engineering team for, we can now handle Dorman says that Tray has opened his mind ourselves by adding or updating a workflow in to how to make smarter use of his marketing Tray.” technology stack. “We can look across the end- to-end stack and connect any of our tools to gain For the DigitalOcean marketing team, the value total control,” says Dorman. “This is the next that Tray brings extends beyond being able to wave of what a marketing stack will look like take things into their own hands. “Tray gives us and Tray lets us fulfill that vision. We now have speed, agility, visibility, and cost savings,” says live-streamed marketing that lets us personalize Dorman. “And better yet, it lets us be proactive messages and deliver them at just the right time.” with our marketing in a way that we couldn’t before. Tray has become a core part of our marketing infrastructure.” Hattemer explains, “In the past, our marketing was more reactive and old school. We’d go and look for an audience, and send a wave Tray gives us speed, agility, visibility, and cost savings. of messages. Now, we have a Tray-powered workflow where prospects and customers are And better yet, it lets us be proactive with our marketing getting the right message at the right time as they in a way that we couldn’t before. Tray has become a core interact with our platform and our marketing.” part of our marketing infrastructure. David Dorman, Director of Growth and Demand Generation 17