Case Study: DigitalOcean Uses Tray for Just-in-Time, Personalized Marketing Connects Segment, Marketo, Salesforce, GetFeedback, and Slack to automate sales and marketing workflows handling millions of daily events Industry: Technology It’s the fastest growing and the second largest David Dorman, Director of Growth and Demand cloud computing platform in the total number Generation at DigitalOcean, had a vision for Location: New York, New York of public-facing apps and websites according connecting the company’s customer data Employees: 300+ to Netcraft. DigitalOcean, founded in 2011, platform (Segment) with Marketo and then Solution: Tray.io Sales and Marketing Cloud is sailing full-steam ahead in its quest to be connecting Marketo with Salesforce for a the top cloud platform for developers in the streamlined, efficient workflow. “Connecting Highlights: world. And with nearly one million registered the systems and workflow would let us be smart • Built a data-queuing and segmentation engine users taking advantage of its simple and robust about how we communicate with users,” says between Segment and Marketo to route millions platform, DigitalOcean is well on its way. Dorman. of events for more effective email campaigns Challenge: Connect Segment and Marketo Because of the expense and amount of time • Enriched Salesforce Service Cloud data for without using developer resources it takes to develop a custom integration a single source of truth for the customer To help it maintain its phenomenal growth, solution, Dorman knew that his team needed an relationship DigitalOcean chose Salesforce as its customer automation tool that didn’t require developer • Connected Segment and GetFeedback to relationship management platform. As the resources. In fact, the DigitalOcean team already automate and scale Net Promoter Score program company rolled out Salesforce to its customer- had what they thought would be the right tool facing teams, it began looking for a marketing for the job. However, as DigitalOcean prepared • Drove broader visibility with alerts in Slack from automation tool that would work hand-in-hand to deploy Marketo, it became clear that the form fills and status changes in Salesforce with Salesforce. Marketo was selected by original plan for integrating the systems was not DigitalOcean in part because of the ability to going to work as the touted integration was not integrate it with Salesforce. comprehensive enough, especially when it came to event 15