Why sales productivity matters: Minimize data issues, maximize prospecting You probably don’t need an explanation on why your sales team’s time is valuable. Your sales team would ideally prefer to focus 100% of their time on prospecting and closing deals. Data errors, like accidentally prospecting leads that are already in pipeline, waste the limited time of sales reps, who are already struggling with other time-consuming processes that eat up The #1 sales concern: More wins, of course. #2? Funnel efficiency. their prospecting hours. In fact, 35% of surveyed sales reps spend about an hour a day on data entry, rather than actually selling. (Another 27% spend upwards of one to two hours or more.) So how can you solve this problem? 35% of reps spend about an hour a day on data entry. Not selling. Image courtesy Hubspot. 15