Table of Contents 03 06 07 10 Lead Management: The Key Technology to Lead List Uploads: Lead Enrichment: How to Master the Automating the Lead Kick off the Lead Complete Lead Data Lead Lifecycle Lifecycle Lifecycle Faster for Faster Follow-Up 14 21 25 27 Lead-to-Account Lead Routing: Takeaways About this Guide Matching: Segmentation Drive Higher Sales and Smarketing Productivity 2