Takeaways Takeaways You should now have a more-complete understanding of the challenges across the full lead lifecycle: • Lead uploads • Lead enrichment • Lead-to-account matching • Lead routing You’ve also got blueprints into how you can automate each of these important processes to get rid of messy manual work and respond faster to leads, increasing your sales team’s ability to follow up more quickly and win more deals. To learn more about how you can start automating your lead management processes, please request a General Automation Platform demo. 25