• Outreach - Add to Sequence: Having created a new record for this lead in Outreach, it then adds that lead to the appropriate outbound sequence and starts reaching out to this lead. Revenue teams already use GAPs to automate important processes like lead routing and even use sophisticated business logic to respond faster and with personalized messaging to drive higher response rates. Read about how some companies use GAPs to personalize emails with prospects’ Google search terms here. • Boolean If/Then - Prospect Found?: This Boolean step checks to see if the lead already has an existing record in the outbound sequencing tool, Outreach. • TRUE: Outreach - Add to Sequence: If the lead already has a record in Outreach, it adds that lead to the appropriate outbound sequence and automatically starts reaching out to this lead. • FALSE: Outreach - Create New Prospect: If the Boolean determined that this lead doesn’t already exist in Outreach, the workflow creates a new record for this lead within Outreach. 24