Part III: Enrich leads with • Intercom - update user: The final step in this Clearbit and update within process then flows any updated leads directly into Intercom to update them within the Intercom Intercom instance. The final leg of our automated workflow enriches You can create and run workflows like this any leads that need it, then updates the in minutes, rapidly enriching and syncing enriched leads in Intercom. all Intercom leads on the spot. Read how DigitalOcean enriches data with geolocation • Clearbit - Get enrichment info: For any leads information from its customer data platform. found to be “true” (not enriched), the workflow pulls up all relevant company info (including company, location, company website URL, and any missing contact information) to append as needed. • Get attributes: This helper compares the missing attributes between the previous lead info in Intercom and the enriched data available in Clearbit and fills in the gaps. 13
How to Automate the Entire Lead Lifecycle Page 12 Page 14