Section 3: Lead List Uploads Lead List Uploads: Kick off the Lead Lifecycle Faster Why automate lead list uploads? Speed, efficiency, and reliable lead data As we now know, the speed of lead follow-up is one of the most important factors in driving more conversions. And in the lifecycle of leads that begins after capture and includes lead enrichment, lead-to-account matching, and lead routing, uploading lead lists is the very first step in the process. Until your leads are actually ingested into your marketing stack, you can’t enrich them, segment them, or route them to sales. If you are manually formatting, de-duplicating, collating, and uploading your lead lists, there’s a good chance the people on your marketing team responsible for the process aren’t very happy about it. (They may even be chanting “Down with the Data Loader!” once you’re out of earshot. Next time you’re on your way out of the office, You’ve probably seen this screen before. It’s probably not a welcome sight. We’re sorry. listen carefully.) 7