However, since marketing teams are always on How to automatically A General Automation Platform (GAP) is the hunt for new leads, most teams source their ingest lead lists into built specifically to integrate cloud-based leads from multiple channels, including email, applications like your MAP, CRM, outbound email social (paid and unpaid), search (again, paid your stack automation, and others. GAPs also automate the and unpaid), events, webinars, and many others. entire process to take place whenever you need, The process never ends, and it often means As we’ve covered, the biggest barriers between such as an instant response to any incoming painstaking manual work double-checking and you and error-free lead list uploads are: lead, or to process in batches on a regular vetting lead data spreadsheets. • Data issues (errors, formatting, etc.) schedule. The best ones also have advanced helpers to seamlessly sync, cleanse, and flow Some estimates suggest that companies spend • No robust integrations to sync data across data, and can even accept lead lists in a variety upwards of 40 hours per month processing leads apps, error-free of different ways, such as via FTP, webhooks, or for upload[8]. As we mentioned earlier, letting even submitting them via email (as we’ll cover in leads sit for as little as one hour makes you 7x • Manual spreadsheet wrangling our example below). less likely to ever speak with a decision maker, and puts your sales team that much farther from • Repetitive field mapping Let’s go over exactly how to automate lead list turning any of those costly leads into actual uploads with a GAP. closed-won deals. What if you could automatically complete every step of this process in minutes, not hours? 8