How to flow enriched other app that needs enriched leads, you’re such as chat messaging, to ensure you have an lead data to the rest of looking at a much less fun alternative. That’s engaging, personalized experience the next time right, manually importing spreadsheets, a your prospects visit you. your stack time-consuming and error-prone process. And as we mentioned in our earlier article about Example use case: There’s still the matter of getting those enriched lead management, taking longer to follow up Enriching Intercom users in leads back out to the rest of your marketing and with leads drastically reduces your chances to revenue apps. convert them. bulk with Clearbit You need to flow those enriched leads into How to automate the The messaging platform Intercom is handy for your marketing automation platform (MAP) for flow of enriched data into interacting immediately with both customers follow-up campaigns into your CRM for sales and prospects. But all customer messaging record-keeping, to your messaging platform to your stack is most effective when you’re working from ensure customer conversations are based on refreshed, enriched data that’s up to date. With up-to-date data, and to many other destinations To review, the challenges that stand between you a General Automation Platform, it’s possible to within your tech stack. and getting enriched leads into the rest of your pull in a list of all people you’ve engaged with stack are: in Intercom, enrich their lead data as needed, Traditionally, there have only been two ways to then update leads in Intercom to ensure your get them there: • Potential lack of native integrations from your lead data is in sync even within your messaging system of record (CRM, MAP) platform. Here’s how. • Native integrations - Most enrichment tools have native integrations - pre-built, out-of- • Potential lack of native integrations among all the-box connections - to popular software your additional apps apps. While these can be useful, they often lack the custom functionality you need for • Lack of support for your custom business tasks specific to your business, like mapping needs, such as custom field mapping data to custom fields. Also, there probably GAPs are built to solve these problems and won’t be native integrations for all the apps in flow data, like enriched leads, freely among your stack. Which means you’re left with... your CRM, MAP, and other applications. They • Manual work - If you don’t have a customized can even, as in the example below, flow this integration from your enrichment tool to every lead data out to different marketing channels, 11